Put your money where your heart is

 
Friend: “Hey Salah, did you see the company selling scarves at the conference?”
Me: “You mean WORN?”
Friend: “That’s the one. Women refugees make the scarves. They can work from home and earn sustainable income. I think what they are doing is wonderful.”
Me: “So do I. I like the idea and I support their work.”
Friend: “Me too!”
Me: “That’s great! What did you get?”
Friend: “Oh I didn’t get anything, I just love what they are doing.”

I hope I don’t offend anyone, most of all my friend, by pointing out that she does not support WORN. She admires them. She thinks their concept is exciting. And she is glad that they are tackling a problem with their money and energy. But she does not support them.

WORN is a social enterprise – that means it’s a business. If my friend actually wants to support WORN, she has three options:

Buy a scarf.
Tell others to buy a scarf.
Give WORN her time.

Yes, social entrepreneurs are grateful when you recognize their efforts, and like all people they love to hear your encouragement. But if you want to actually participate in changing the world through social businesses, you must buy something from them – or drive other customers to them. Social businesses are businesses. Without purchases, there is no social change.

If you decide to actually support socially focused businesses, you have to become conscious of your buying patterns for a little while. It takes just a bit of attention at first to remember to purchase from social businesses. But once you get in the habit, it becomes second nature. You go to Demeter Project’s It’s A Grind for your coffee meeting instead of a chain. You wait until you get to a store that sells Project 7 gum instead of picking it up at the superstore. You take your spouse to dinner at Cafe Momentum for date night instead of your regular spot. And yes, you skip the household and body care aisles at the grocery store and buy online from Soap Hope instead.

I admit that it takes a small additional effort to buy this way. Sometimes you have to wait, and sometimes you have to go online. But if you aren’t willing to make that effort, why exactly are you excited about social entrepreneurship? Social entrepreneurs aren’t working to enable abstract masses of people to change the world through commerce: they are working to enable you to change the world through your choices. I don’t mean the general audience of this blog – I mean you, the person reading this blog right now.

Social entrepreneurs are realists. They know a $100 scarf or a $75 dinner might not be right for everyone’s budget right now, and they know everyone’s got a favorite flavor of something that they will never switch from – but you can still support these businesses by converting your social network into value for them. They need customers above all else. Put an entry in your calendar once a week to post a tweet, share a link on Facebook, or e-mail a friend. That’s the best kind of marketing there is, and in two minutes a week you will be truly supporting your favorite social entrepreneurs.

You can change the world with very little extra effort by doing this one simple thing: put a sticky note in your wallet that says “Who gets this money?” Whenever you take out your credit card, ask yourself who is receiving the profits. Is it a faceless investment pool with shares in a multinational corporation? Or is it someone whose life is being transformed by support from a social business?

Social entrepreneurs are in it because they want to do the heavy lifting – they will identify the problems, the people, and the sustainable solutions. But they need you to become conscious of your buying habits. At Soap Hope we say, “Your choice is your voice.” So become aware of how your money contributes, or doesn’t, to society. Put your money where your heart is.

Soap Hope supports WORN. To make the scarves even more wonderful, we send cuts of fragrant soaps to WORN that they sprinkle throughout their inventory to give the scarves a gentle and wonderful aroma. We plan to have WORN available for sale at Soap Hope later this summer. If you would like to be notified when WORN scarves are available on our site, please sign up for Soap Hope’s weekly e-mail.

The Moneylender in Microlender’s Clothing

When Dr. Muhammad Yunus first went into the villages of Bangladesh to study the causes of poverty up close, he found the people oppressed by loan sharks or as he calls them “moneylenders.”

Dr. Yunus’ model involved lending small sums of money to women in self-motivating, self-regulating groups of women for the purpose of creating sustainable income. His approach has improved the lives of millions of people around the world. The model became known as “microfinance.” One key success factor in his model is that the lender’s primary goal is not to earn a profit; instead the first goal is to lift women from poverty.

Dr. Yunus’ approach became so large and successful that it attracted the attention of corporate, banking and political interests around the world – most of which do not have the cause of ending poverty as their priority, but rather see profit potential in lending to the world’s poorest. These interests now dominate the microlending landscape. They have usurped the term “microfinance.” The most egregious of them are big, sophisticated, well-financed and powerfully marketed versions of the moneylenders that Dr. Yunus fought so hard against.

I have called on Grameen Foundation and other anti-poverty leaders to create a new, legally protected term for the kind of microfinance that is designed to end poverty, and to develop an international certifying body that will let philanthropists, foundations and social entrepreneurs have a clear picture of what groups are practicing anti-poverty driven microfinance. Minimum standards and practices would be developed by this international body and would evolve as our knowledge, tools and methods evolve.

In the absence of a branded term, those in my circle who work in anti-poverty driven microfinance have begun to call it “Microfinance Plus.” Microfinance Plus implies the following to us:

- The lender is either not for profit, of if it is a for profit institution (which is required by law to engage in lending in some countries) then the lender is owned almost exclusively either by a not-for-profit or by the clients of the lender themselves. Another way to think about it: the lender’s profits are not for the enrichment of anyone except the poor.

- Although failure to pay loans may impact a borrower’s ability to borrow again, the lender never punishes a borrower for failure to pay. Another way to think about this: a borrower’s financial situation is not to be made worse by having taken a loan, whether repaid or not.

- Money is only loaned for purposes of investment (for example business, education, home, and so on) and the borrower must demonstrate a plan for repayment. Loans are never given for paying back other debt or for purposes that do not increase the borrower’s ability to improve her financial situation.

- The lender, whether itself or through partners, actively works with its clients to eliminate the drivers of poverty in borrowers’ lives. These drivers are different in various parts of the world, so each lender creates its own approach. Some common drivers of poverty that are currently addressed by Microfinance Plus institutions are: lack of affordable clean water, lack of basic health education, malnutrition, illiteracy, chronic illness, lack of affordable childcare, and cultural or political oppression. There are many more. Each organization addresses its local needs.

It is imperative that the anti-poverty driven microfinance industry move quickly to create a protected term and a certification process, because without it we cannot drive large capital flows into Microfinance Plus institutions. Companies like my business Soap Hope (which invests all its profits into Microfinance Plus institutions) and philanthropic donors and investors need a simple and reliable way to identify these groups and to hold them accountable. By making the investment to define and certify what qualifies as anti-poverty microfinance, our industry will be able to grow the number of people served under Dr. Yunus’ original intent.

- Salah Boukadoum

Stay in touch with me:
salah@soaphope.com
@soaphope
(subscribe to this blog in the sidebar on the right)

The Deep Well

Regardless of any political party, sociological theory, or business organization telling you to the contrary: it is a fundamental part of our humanity to help those who are in great need. It is totally unacceptable to allow another human being to suffer in poverty without assistance.

I did not teach myself to read, did not haul my own drinking water across miles today, did not give myself a vaccine against polio. Because I’m smarter or work harder? Of course not – it was a gift of the circumstance of my birth, and yours.

A close up look at the lives of those in extreme poverty will show that the poor are creative, resourceful, and hard-working – contrary to common prejudices held by many in the developed world. Realize the amazing enormity of the gifts you were given in life, and give just a small share to those who haven’t been so lucky. Use your time, talent or money – all three if you can. Start right now, not tomorrow.

If you don’t know where to start, I invite you to go to any of the pages at the end of this post to learn about nonprofit microfinance, my preferred way of enabling those in very deep poverty to lift themselves up.

If you are in a deep well, no amount of creativity and hard work will get you out of that well. You will need someone outside the well to throw you a lifeline, or you will die in the well.

Those in the deep well of poverty cannot climb out without a ladder provided by someone else. Nonprofit microfinance is such a ladder. It’s not charity. The recipient does all the climbing themselves.

Pick whatever you see as the greatest need that another human being is facing, and begin to do something about it, today – don’t let this day go by without taking an action for another human being who needs you.

Please visit:

Grameen Foundation
Grameen America
Chiapas International
Esperanza International
The PLAN Fund

- Salah

The Leverage of … You

We’ve all recently heard the “dangers of leverage” – housing crisis, debt crisis, derivative losses – when it multiplies risk. But it’s also important to understand the power of personal leverage, which enables each of us to maximize our impact for good in the world.

Leverage allows you to take a small action that multiplies itself over and over, so your action can create a large positive effect in the world. It’s dear to me because it makes nonprofit microfinance work, it makes Soap Hope work, and it makes the Good Returns social business model work. Leverage will create the scale we need to solve the world’s greatest problems.

AlSol is a microfinance institution in Chiapas, the state in Mexico with the deepest level of poverty today. When AlSol provides a $50 loan to a woman and helps her start a business we see leverage operating at every level. The woman who receives the loan gets a permanent investment in her well-being. Unlike charity organizations, AlSol doesn’t give its clients food or money or clothing. Instead it gives them knowledge, confidence, skills and loan capital to start a business. AlSol uses leverage: it creates a lifelong change for its client, not just one-time help.

The $50 loan has its own leverage. As AlSol’s client becomes successful the loan is repaid. The $50 can be loaned to another woman who will also repay it. Over ten years the $50 loan will help twenty different women. A $50 gift would have helped only one.

AlSol as an institution creates leverage through the entire world of sustainable nonprofit initiatives. It shares its best practices and its lessons learned with other institutions. As it succeeds, other groups learn from its model and grow faster. Other people become inspired to start their own similar institutions around the world.

It’s because of this kind of leverage at every level that my social business Soap Hope chooses to invest in AlSol. Our own model provides leverage too. Soap Hope’s model of Good Returns, where every dollar of profit spends one year interest-free in sustainable non-profit partners, is designed to scale to thousands of businesses, creating billions of dollars of capital to solve the world’s most pressing problems.

It’s important to remember the power of your own personal leverage. As you make your every day choices in life, notice which ones will multiply many times over for the good of yourself, your family, your community, and your world.

Participate!

You can use your personal leverage with me right now. You might be surprised at the power you have to influence the behavior of thousands of people. Here are three things you can do with me right now in 10 minutes for far-reaching results:

- Share this blog. If you share this blog with 100 friends and colleagues, and they share it with 100 friends and colleagues, what will happen? One of those people – whom you may not even know – may be the next person to adopt the Good Returns model in their business. If that person’s business is an average Good Returns small business, it will generate $100,000 in loan capital – enough to serve four thousand woman through AlSol. Look at that again: one person who shares this blog can help four thousand women from poverty. That one person can be you.

- You can send a bar of soap to a friend. Soap Hope’s packages are designed for leverage. They are designed to capture your attention and educate you about microfinance and the power of each individual to make a difference in the world. If you receive a gift from Soap Hope, you can’t help but give a gift from Soap Hope to another. The profits provide capital to groups like AlSol all around the world.

- Post our video to your Facebook, blog, and Twitter. Videos have leverage – they have the opportunity to become virally active and seen by millions of people.

Salah Boukadoum
Founder, Soap Hope

Scaling Social Ventures

Pepsi – selling chips and soda

You can travel to almost any part of the world and you’ll find products made by PepsiCo. You’ll find Lay’s potato chips in India and Argentina, in France and Israel; you’ll find Pepsi drinks in Egypt, Germany, Canada and Brazil. In the third quarter of 2010, PepsiCo made $1.92 billion in profit.

Let’s look at that number again: in 90 days, during a global economic turn-down, PepsiCo sold soda and chips around the planet to earn two billion dollars in profit.

The performance of PepsiCo is a testament to the power of business. How does this happen? Clearly there’s a lot of complexity to running a global marketing and manufacturing operation. But we can still boil PepsiCo’s worldwide scale down to a few key elements:

1. It creates something that lots of people want.
2. It sells its products for a lot more than it costs to make them.
3. It has access to a vast amount of capital that finances its growth around the world.

It’s #2 – the big profit margin – that makes possible #3 – access to capital. Investors put lots of money into PepsiCo, because they know those profit margins are going to produce dividends and create a high return on investment.

Esperanza – lifting communities from poverty

Let’s look now at Esperanza International, a microfinance institution in the Dominican Republic. Esperanza makes a profit – but not much. Its goal is not to make a lot of money for investors; it is to help women come out of poverty permanently, transforming families and communities.

Unlike PepsiCo, Esperanza provides its service for the lowest possible cost at the expense of large profits. Why? Because its revenues come from the poor, and Esperanza believes it is important to leave as much money as possible in the hands of the poor that it serves. Its mission is to eliminate poverty, not to enrich investors.

Unfortunately, that decision also means Esperanza doesn’t get access to capital as PepsiCo does. Investors will not give Esperanza large and continuous infusions of capital to scale its operations, even though it is profitable – because they can make a lot more money investing their funds in PepsiCo. This is why PepsiCo is on every corner of the planet and Esperanza is not.

Notice that the social good performed by an organization doesn’t figure into the financial equation. It doesn’t matter that PepsiCo sells chips and Esperanza provides a path from poverty. All that matters is the return on investment.

Social Ventures Solve Important Problems

There are thousands of small-scale low-profit social enterprises around the world. They are working to solve urgent problems for society and for the poor. They provide medical services, housing solutions, sustainable energy solutions, clean water operations, anti-poverty programs, educational offerings – all the things we need desperately in our world. But even when these operations are capable of solving problems worldwide, they will never scale fast enough to address these problems on a global basis. They operate like Esperanza, filling an important need but earning only a small profit. There aren’t enough philanthropists in the world to put the needed capital into them. The vast sums of money that are available to finance growth for ExxonMobil, Google, PepsiCo, Bank of America, Microsoft – companies that generate substantial profits and thus high returns for investors – are not available to these important social ventures, and so the problems that they could solve worldwide remain unaddressed.

How To Finance Social Ventures

It’s always a better idea to work with existing forces rather than trying to change them. Asking investors to take a lower return in exchange for improving social conditions is an idealistic – and unrealistic – dream. Lobbying governments to provide capital is the same. That’s why we have invented the Good Returns model. This model works with existing market forces to drive capital into social ventures. It supports the desire of investors to make high returns, of entrepreneurs to create wealth for themselves, and of consumers to get the products they want at the lowest price.

Good Returns is simple. Any small business can do it: when it’s normally time to pay a dividend, instead 100% of the dividend is loaned to a sustainable social venture for one year, interest-free. After that one year, the social venture repays the capital and the investor receives his dividend.

Example: at the end of each year, my company Soap Hope calculates its profits and pays its taxes, then reserves some of its cash for the next year’s capital needs. Every remaining dollar goes to microfinance institutions so they can make more loans to more women. After a year, these institutions repay Soap Hope, and Soap Hope then distributes that money to its investors.

Why is this not philanthropy? Because the investor’s return is much higher in a Good Returns company than in a “normal” company. Because Soap Hope operates under the Good Returns model, we are able to inspire our customers to levels of loyalty and viral marketing that a traditional business never could. “100% of profits are invested for women in poverty” – it’s a powerful draw for customers. They can change the world just by choosing Soap Hope over a competitor. Soap Hope receives hundreds of messages each month from customers who are thrilled by our social mission. A traditional company would need a large marketing budget to achieve the same goal. Soap Hope has thousands of customers working to spread the word.

Is a one year loan of any use to a social venture? Definitely. If you think about the flow of money, the Good Returns model creates a semi-permanent capital pool. Each year we are repaid the prior year’s loan so investors can take their share – but we replace the capital with the new year’s profit distribution. When thousands of small companies operate together this way a very large pool of capital will be created to power social ventures.

Good Returns is organizing to provide services to entrepreneurs and social ventures around the globe. Some of those key services:

• A program to teach entrepreneurs how to implement Good Returns in their business
• A Good Returns seal to tell consumers their purchases are helping to solve the world’s biggest challenges
• An insurance bond that guarantees investors will receive their dividend after its year of service
• Education for nonprofits to teach them how to transition from a fundraising model to a sustainable low-profit social venture model

Social ventures have already figured out how to solve pressing world problems. They just need capital to scale their operations. Good Returns will generate billions of dollars for social ventures – all financed by consumers who choose companies that are working for good in the world.

Please share the Soap Hope mission – empowering institutions that help women in poverty around the world – with friends,  family, and the media. Buy from Soap Hope and help change the world.

Good Returns = Good Incentives

One of the special benefits of the Good Returns model is that it causes all the parties in the model to be incentivized for desirable outcomes.  A quick recap of Good Returns:

A business invests 100% of profits into sustainable non-profit organizations each year, for a rolling one year term, in the form of an interest-free loan.  The non-profit uses the cost-free capital to increase the reach of its sustainable mission (for example, providing more microloans to women in poverty, or issuing more low-cost student loans in Africa, or providing low-cost medical services in Guatemala, or … ).  At the end of the next year, the original funds are returned to the business and the process repeats itself.

Here are some of the interesting structural outcomes that Good Returns creates:

- Management is motivated to maximize profits. The company’s management team is motivated to drive the company’s bottom line, just as in any traditional capitalist business.  This incentive is a big advantage over non-profits, which often burn money and other resources because they are not required to generate profits to survive.

- Non-profit partners are motivated to become sustainable. The vast majority of non-profits are unsustainable – they must continually raise funds from donors in order to survive. In order for a company to invest in a non-profit and be assured of the return of capital, the non-profit must be sustainable, or at least have a segregated sustainable program. Good Returns will drive more non-profits to develop sustainable programs.

- “Mission-fudging” is eliminated. In many traditional for-profit social enterprises, the management team must be incredibly strong in its convictions about the mission, because every dollar spent on the mission is one less dollar in profit, which results in lower compensation for the management team.  It’s simply not realistic to count on large numbers of people to give up personal gain for mission on an ongoing basis.  Under Good Returns, every extra dollar of profit is an extra dollar toward mission, not taken from it.

- Investors will come. In its first year in business, Soap Hope had more than 45% month-over-month revenue growth on a fraction of the marketing budget that a traditional startup would require.  How did we achieve this growth? By the passion of our customers for our mission – they communicate virally to friends, family, and through online social networks. If a company can create significantly more leverage from its marketing budget, it can drive higher return on capital for its investors. We plan to prove this assertion through the financial results from Soap Hope and other early Good Returns companies.

I’m curious to see what else we will learn about the structural benefits and drawbacks of the Good Returns model over time.  Please share your thoughts and experiences with me.

——————–

Many people have asked how they can help. I ask for and welcome your help:

• Purchase your all natural soap and body care products from Soap Hope – it’s less expensive than in the store, even with shipping
• Use Soap Hope for corporate gifting and personal gifts
• Connect me with national radio and tv personalities if you have those relationships
• Write about Soap Hope on your blog
• Share the Soap Hope fan page on your Facebook wall
• Tweet about us as often as you are willing

——————–

Coming Soon:

Non-profits: I’ll be writing a post for you about many different types of programs that non-profits can implement that are all sustainable.

Investors: soon I will write a post about how down the road dividends will be insured against loss while they are doing their one year of service.

Good Returns: My intention is to develop Good Returns as a stand-alone organization that provides certification for sustainable non-profits, financing programs to mediate timing differences between companies and non-profits, an insurance guarantee for invested funds, a brand that companies can use to attract and retain customers – I’ll discuss this and more in an upcoming post.

——————–

Thank you for your loyalty and support!

Regards,

Salah Boukadoum
Co-Founder, Soap Hope

One Billion Dollars Toward Ending Poverty – Let’s Do It

A reporter asked me today what my goals are for Soap Hope, and I gave her the answer that most of my friends know by now: to teach 1,000 small businesses the Good Returns Model and thereby raise one billion dollars for anti-poverty microloan initiatives.

I’m pretty sure this reporter was shocked – she said, “How much?!,” and actually sounded a bit disappointed. I think she felt I was being naive. Others have told me to start with a more “realistic” goal.  I’d like to show you how I believe it is reasonable to raise a billion dollars for microfinance over ten years, with just a few key numbers:

50 small businesses just like Soap Hope
In each of 20 American cities
Each generating $100,000 in profits
Each lending their profits interest-free to a microfinance institution for just 1 year
Over a 10 year period.

50 businesses x 20 cities x $100,000 x 1 year interest-free loan x 10 years = 1 billion dollars.

Let me share some key milestones and goals with you:

• 2009 marks Soap Hope’s first full year in business
• I first discussed the Good Returns model in public in the summer of 2009, just a few months ago
• We’ve already had two small businesses in Dallas spontaneously ask us for help in implementing Good Returns in their own companies
• In 2009 we’ve formed partnerships with three non-profit microfinance institutions
• In 2010 we’ll be launching an organized effort to teach Good Returns to businesses
• Simultaneously we will define sustainability programs that help nonprofits become ready for Good Returns style investments
• In 2011 we’ll be working to form an insurance fund that guarantees the return of Good Returns investment capital to participating businesses, virtually eliminating participants’ risk

One billion dollars may sound like a big number – but when you break it down, it’s right within our grasp.  If you read my last post (We Need 166 More People To End Poverty Worldwide) you know that there are six million people in poverty in the Dominican Republic.  One billion dollars is just about what it would take to give each of them a microloan.

1,000 Good Returns businesses generating one billion dollars toward ending poverty through microfinance – I don’t think it’s naive at all. Let’s do it!

Regards,

Salah Boukadoum
Co-Founder, Soap Hope

———————
Please help us eradicate poverty: tell someone you know about Soap Hope right now.

shop: SoapHope.com
learn: Soap Hope Learning Center
facebook: facebook.com/soaphope
twitter: @soaphope

e-mail: info@soaphope.com
phone: 888-893-SOAP

Some Soap Hope Bar Soaps

We Need 166 More People (to End Poverty Worldwide)

I recently met a remarkable man named Steve Brookshire, an entrepreneur and philanthropist in Dallas, Texas. Steve’s passion since 2005 has been ending poverty in the Dominican Republic through microfinance.  He channels his efforts through the nonprofit group Esperanza International.  Esperanza is one of only a few microfinance institutions worldwide that has reached sustainability: through years of persistent effort in the Dominican Republic, Esperanza now earns as much as it spends in its programs that lift people from poverty on the island.

Steve has a laser-like focus on the issue of poverty in the Dominican Republic.  He views it as a truly solvable problem: he believes it is possible that through diligent and focused effort in the DR, groups like Esperanza can eliminate poverty on the island in his lifetime.

There are six million people beneath the poverty line in the Dominican Republic. Steve is determined to use his energy, relationships, and creativity until these six million women, children, and men have adequate nutrition, education, healthcare, infrastructure, and economic opportunity.

I’m not suggesting that Steve will single-handedly transform the island.  There are many people and organizations doing innovative and often difficult work there. Esperanza alone has hundreds of leadership and staff in the U.S. and in the Dominican Republic.  I’m simply suggesting that we need more Steve Brookshires – people with sustained energy, focus, passion, determination, and a vision for the end of poverty in a corner of the world.

There are one billion people worldwide in poverty.  When I first saw that number, I despaired.  I thought, that number is so big – how can we ever hope to solve the problem?  But my encounter with Steve has made me realize that the challenge, while difficult, is manageable.  One billion people in poverty is 167 Dominican Republics.

If you meet Steve, you will know as I do that he will see the end of poverty for six million people in his lifetime.  The world needs 166 more people just like him, to take up the mantle one group of people at a time.  So here is my call to action:

The presence of poverty in our world is unacceptable.  The problem demands our attention, our resources, our energy, and our continued action until all human beings have the essentials of life: food, water, education, basic healthcare, and the opportunity to be self-sufficient.  Be like Steve Brookshire – dedicate a portion of your life to ending poverty in our world. Hold a vision of economic opportunity for six million people. Share that vision so that it spreads to others in your community. Take consistent and disciplined action on behalf of six million people.  If 166 of you do that, we will see the end of poverty in our lifetime.

If you aren’t sure where to begin, start by learning more about microfinance and how it transforms lives:

Esperanza International
Grameen Foundation
The Chiapas Project
The PLAN Fund

I welcome your thoughts.

Salah Boukadoum
Co-Founder, Soap Hope

———————
Please help us eradicate poverty: tell someone you know about Soap Hope right now.

shop: SoapHope.com
learn: Soap Hope Learning Center
facebook: facebook.com/soaphope
twitter: @soaphope

e-mail:  info@soaphope.com
phone:  888-893-SOAP

Some Soap Hope Bar Soaps

Soap Hope

My last business was a 60-person technology firm.  It was “all business” and had no consciousness other than serving customers and providing its employees with a good place to work.  I sold it in 2005 to a publicly traded company. I decided then that I would change my focus to creating businesses that are aware of, and responsible to, our world community.

Soap Hope (www.soaphope.com) is my model company that shows how a business can have a fully-integrated social mission, be environmentally responsible, and also make a profit.  Soap Hope invests 100% of its profits every year into nonprofit organizations that provide microloans and business training to women in poverty, enabling them to create businesses that lift them and their communities into sustainability.  This is not a handout or a charity – all the funds are repaid (interest-free) after they have been leveraged for their social purpose for a year. Our shareholders delay their profits by one year, and the company is thereby able to transform the lives of women around the world.

Soap Hope sells top-quality goods online from boutique makers of all natural body care products.  We have among the best products and prices in our industry.  We carry only products that are 100% all natural, no artificial colors or aromas, no parabens, and always cruelty-free.  We continually evaluate and improve our environmental and social impacts.

We don’t have the marketing budget of a big “unconscious” corporation – we need help in getting the word out about Soap Hope.  If you feel that our mission is worthy of support, we would appreciate anything you can do to let people know about our products and our purpose.  If you have ideas for us about how to reach more people, I welcome your advice – please e-mail me!

I’ve asked you in this post for support, contacts, and advice. Let me also offer the same to you: if I can assist you with your mission and purpose, please let me know how I can be of support.  I thank you!

Regards,

Salah Boukadoum
Co-Founder, Soap Hope

———————
Please help us eradicate poverty: tell someone you know about Soap Hope right now.

shop: SoapHope.com
learn: Soap Hope Learning Center
facebook: facebook.com/soaphope
twitter: @soaphope

e-mail:  info@soaphope.com
phone:  888-893-SOAP

Some Soap Hope Bar Soaps