Total Impact (shortpost)

Here’s an interesting product invented by Kyle Lukianuk​: the Impact Card. It takes the Good Returns model to a whole new level.

How it works: you purchase a gift card from a company. You can use it or give it immediately. The company sends all the money to a sustainable impact organization as a one-year interest free loan to scale their impact. One year later the company gets paid. All the money goes to good, and you get all the money to spend.

We put Kyle’s idea into action: you can now buy an Impact Card at Soap Hope. Pick an amount. You can spend it all anytime or give it to someone as a present. Soap Hope sends all the money to Esperanza International or Milaap or PeopleFund, which lends it to women to start businesses and escape poverty. One year later Soap Hope gets the money back. We’re willing to wait a year because (1) we love our mission and (2) our customers love to give the Impact Card.

Good one, Kyle!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s