My last business was a 60-person technology firm. It was “all business” and had no consciousness other than serving customers and providing its employees with a good place to work. I sold it in 2005 to a publicly traded company. I decided then that I would change my focus to creating businesses that are aware of, and responsible to, our world community.
Soap Hope (www.soaphope.com) is my model company that shows how a business can have a fully-integrated social mission, be environmentally responsible, and also make a profit. Soap Hope invests 100% of its profits every year into nonprofit organizations that provide microloans and business training to women in poverty, enabling them to create businesses that lift them and their communities into sustainability. This is not a handout or a charity – all the funds are repaid (interest-free) after they have been leveraged for their social purpose for a year. Our shareholders delay their profits by one year, and the company is thereby able to transform the lives of women around the world.
Soap Hope sells top-quality goods online from boutique makers of all natural body care products. We have among the best products and prices in our industry. We carry only products that are 100% all natural, no artificial colors or aromas, no parabens, and always cruelty-free. We continually evaluate and improve our environmental and social impacts.
We don’t have the marketing budget of a big “unconscious” corporation – we need help in getting the word out about Soap Hope. If you feel that our mission is worthy of support, we would appreciate anything you can do to let people know about our products and our purpose. If you have ideas for us about how to reach more people, I welcome your advice – please e-mail me!
I’ve asked you in this post for support, contacts, and advice. Let me also offer the same to you: if I can assist you with your mission and purpose, please let me know how I can be of support. I thank you!
Co-Founder, Soap Hope
Please help us eradicate poverty: tell someone you know about Soap Hope right now.